TikTok data benchmark
Germany Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 314 eligible public TikTok creator profiles in Germany tagged Beauty & Personal Care + Fashion & Style, the median profile has 14,650 followers, 3.55% engagement, and 24,752 average views.
n=314 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,806 | 14,650 | 57,350 |
| Engagement rate | 0.87% | 3.55% | 11.71% |
| Average views | 2,247 | 24,752 | 185,604 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 147 | 14.1K | 2.63% | 42.1K |
| Culture & Entertainment + Fashion & Style | 124 | 10.8K | 5.90% | 17.2K |
| Beauty & Personal Care + Shopping | 118 | 9.3K | 3.60% | 40.8K |
| Fashion & Style | 88 | 9.9K | 8.10% | 22.7K |
| Beauty & Personal Care | 84 | 4.5K | 3.14% | 13.3K |
| Lifestyle | 73 | 1.4K | 5.98% | 8.4K |
| Culture & Entertainment + Travel & Tourism | 70 | 13.7K | 4.83% | 50K |
| Culture & Entertainment | 69 | 6.4K | 5.55% | 22.1K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.