TikTok data benchmark
TikTok creator benchmarks: Germany beauty & personal care + fashion & style
Among 287 eligible public TikTok creator profiles in Germany tagged Beauty & Personal Care + Fashion & Style, the median profile has 27,000 followers, 1.68% engagement, and 40,058 average views.
n=287 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,250 | 27,000 | 99,700 |
| Engagement rate | 0.58% | 1.68% | 14.50% |
| Average views | 5,427 | 40,058 | 149,624 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 153 | 21.9K | 2.31% | 14.5K |
| Beauty & Personal Care + Shopping | 115 | 17K | 1.30% | 19.9K |
| Culture & Entertainment + Fashion & Style | 101 | 24K | 4.28% | Not available |
| Fashion & Style | 66 | 19.8K | 5.69% | Not available |
| Culture & Entertainment + Travel & Tourism | 59 | 25.3K | 4.15% | Not available |
| Beauty & Personal Care | 56 | 21.6K | 1.42% | Not available |
| Culture & Entertainment | 53 | 36K | 9.57% | Not available |
| Home & Living | 49 | 10.5K | 12.65% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.