TikTok data benchmark
Germany Fashion & Style + Shopping TikTok creator benchmarks
Among 147 eligible public TikTok creator profiles in Germany tagged Fashion & Style + Shopping, the median profile has 14,100 followers, 2.63% engagement, and 42,138 average views.
n=147 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,118 | 14,100 | 32,450 |
| Engagement rate | 0.75% | 2.63% | 12.79% |
| Average views | 8,571 | 42,138 | 200,566 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 314 | 14.7K | 3.55% | 24.8K |
| Culture & Entertainment + Fashion & Style | 124 | 10.8K | 5.90% | 17.2K |
| Beauty & Personal Care + Shopping | 118 | 9.3K | 3.60% | 40.8K |
| Fashion & Style | 88 | 9.9K | 8.10% | 22.7K |
| Beauty & Personal Care | 84 | 4.5K | 3.14% | 13.3K |
| Lifestyle | 73 | 1.4K | 5.98% | 8.4K |
| Culture & Entertainment + Travel & Tourism | 70 | 13.7K | 4.83% | 50K |
| Culture & Entertainment | 69 | 6.4K | 5.55% | 22.1K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| United Kingdom | 405 | 9.6K | 4.82% | 21.6K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| Philippines | 243 | 7.3K | 1.56% | 27.2K |
| South Korea | 228 | 6K | 1.10% | 8.3K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.