TikTok data benchmark
TikTok creator benchmarks: Germany fashion & style + shopping
Among 153 eligible public TikTok creator profiles in Germany tagged Fashion & Style + Shopping, the median profile has 21,900 followers, 2.31% engagement, and 14,510 average views.
n=153 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,200 | 21,900 | 65,200 |
| Engagement rate | 0.52% | 2.31% | 10.86% |
| Average views | 5,604 | 14,510 | 61,023 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 27K | 1.68% | 40.1K |
| Beauty & Personal Care + Shopping | 115 | 17K | 1.30% | 19.9K |
| Culture & Entertainment + Fashion & Style | 101 | 24K | 4.28% | Not available |
| Fashion & Style | 66 | 19.8K | 5.69% | Not available |
| Culture & Entertainment + Travel & Tourism | 59 | 25.3K | 4.15% | Not available |
| Beauty & Personal Care | 56 | 21.6K | 1.42% | Not available |
| Culture & Entertainment | 53 | 36K | 9.57% | Not available |
| Home & Living | 49 | 10.5K | 12.65% | Not available |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.