TikTok data benchmark
TikTok creator benchmarks: Germany beauty & personal care + health & wellness
Among 35 eligible public TikTok creator profiles in Germany tagged Beauty & Personal Care + Health & Wellness, the median profile has 37,400 followers and 1.26% engagement. Average views are not available for this group.
n=35 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,259 | 37,400 | 87,850 |
| Engagement rate | 0.46% | 1.26% | 10.36% |
| Average views | Not available | Not available | Not available |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 27K | 1.68% | 40.1K |
| Fashion & Style + Shopping | 153 | 21.9K | 2.31% | 14.5K |
| Beauty & Personal Care + Shopping | 115 | 17K | 1.30% | 19.9K |
| Culture & Entertainment + Fashion & Style | 101 | 24K | 4.28% | Not available |
| Fashion & Style | 66 | 19.8K | 5.69% | Not available |
| Culture & Entertainment + Travel & Tourism | 59 | 25.3K | 4.15% | Not available |
| Beauty & Personal Care | 56 | 21.6K | 1.42% | Not available |
| Culture & Entertainment | 53 | 36K | 9.57% | Not available |
Beauty & personal care + health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,722 | 15K | 0.10% | 1.3K |
| United Kingdom | 137 | 19.2K | 1.04% | 13.5K |
| South Korea | 127 | 13.3K | 0.30% | 65.3K |
| Spain | 93 | 19.3K | 0.13% | 7.5K |
| Philippines | 87 | 13.7K | 0.57% | 10.6K |
| Thailand | 82 | 19.8K | 1.69% | Not available |
| Mexico | 70 | 17K | 0.22% | 3.3K |
| Malaysia | 54 | 14.5K | 0.23% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.