TikTok data benchmark
Italy TikTok creator benchmarks
Across 2,312 eligible public TikTok creator profiles in Italy, the median profile has 6,391 followers, 3.76% engagement, and 18,654 average views.
n=2,312 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,814 | 6,391 | 23,725 |
| Engagement rate | 1.11% | 3.76% | 14.76% |
| Average views | 2,104 | 18,654 | 126,487 |
Eligible categories in Italy
16 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=211
- Culture & Entertainment + Fashion & Stylen=83
- Beauty & Personal Care + Shoppingn=81
- Beauty & Personal Caren=73
- Fashion & Style + Shoppingn=70
- Fashion & Stylen=69
- Culture & Entertainment + Travel & Tourismn=65
- Culture & Entertainmentn=63
- Culture & Entertainment + Sports & Outdoorsn=57
- Beautyn=53
- Lifestylen=46
- Home & Livingn=42
- Beauty & Personal Care + Home & Livingn=41
- Beauty + Beauty & Personal Caren=37
- Food & Drinkn=37
- Fashion & Style + Home & Livingn=33
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.