TikTok data benchmark
Italy Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 211 eligible public TikTok creator profiles in Italy tagged Beauty & Personal Care + Fashion & Style, the median profile has 8,924 followers, 3.01% engagement, and 16,491 average views.
n=211 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,149 | 8,924 | 37,950 |
| Engagement rate | 0.92% | 3.01% | 8.86% |
| Average views | 2,483 | 16,491 | 128,268 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 83 | 12K | 3.28% | 26.2K |
| Beauty & Personal Care + Shopping | 81 | 5.9K | 2.68% | 10.9K |
| Beauty & Personal Care | 73 | 4.7K | 3.47% | 9.9K |
| Fashion & Style + Shopping | 70 | 11.1K | 3.28% | 25.6K |
| Fashion & Style | 69 | 9.3K | 4.26% | 16.4K |
| Culture & Entertainment + Travel & Tourism | 65 | 9.7K | 6.11% | 37.9K |
| Culture & Entertainment | 63 | 13.5K | 7.44% | 55K |
| Culture & Entertainment + Sports & Outdoors | 57 | 15.4K | 9.04% | 43.8K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.