TikTok data benchmark
TikTok creator benchmarks: Italy beauty & personal care + fashion & style
Among 169 eligible public TikTok creator profiles in Italy tagged Beauty & Personal Care + Fashion & Style, the median profile has 26,200 followers, 1.49% engagement, and 23,312 average views.
n=169 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,800 | 26,200 | 113,700 |
| Engagement rate | 0.41% | 1.49% | 7.52% |
| Average views | 4,115 | 23,312 | 134,285 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 67 | 27.4K | 1.83% | Not available |
| Beauty & Personal Care | 63 | 17.5K | 0.98% | 7K |
| Beauty & Personal Care + Shopping | 63 | 13.4K | 1.52% | Not available |
| Fashion & Style | 60 | 22.3K | 7.19% | Not available |
| Fashion & Style + Shopping | 59 | 24.1K | 1.18% | Not available |
| Culture & Entertainment + Travel & Tourism | 53 | 19.4K | 6.20% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 52 | 15.2K | 0.64% | 3.1K |
| Culture & Entertainment | 49 | 40.2K | 14.49% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.