TikTok data benchmark
TikTok creator benchmarks: Italy beauty (alternate tag) + beauty & personal care
Among 52 eligible public TikTok creator profiles in Italy tagged Beauty (alternate tag) + Beauty & Personal Care, the median profile has 15,200 followers, 0.64% engagement, and 3,102 average views.
n=52 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,733 | 15,200 | 31,775 |
| Engagement rate | 0.34% | 0.64% | 4.53% |
| Average views | 937 | 3,102 | 19,637 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 169 | 26.2K | 1.49% | 23.3K |
| Culture & Entertainment + Fashion & Style | 67 | 27.4K | 1.83% | Not available |
| Beauty & Personal Care | 63 | 17.5K | 0.98% | 7K |
| Beauty & Personal Care + Shopping | 63 | 13.4K | 1.52% | Not available |
| Fashion & Style | 60 | 22.3K | 7.19% | Not available |
| Fashion & Style + Shopping | 59 | 24.1K | 1.18% | Not available |
| Culture & Entertainment + Travel & Tourism | 53 | 19.4K | 6.20% | Not available |
| Culture & Entertainment | 49 | 40.2K | 14.49% | Not available |
Beauty (alternate tag) + beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 220 | 14K | 0.23% | 2.6K |
| South Korea | 142 | 17.8K | 0.67% | 5K |
| Vietnam | 137 | 16.1K | 0.79% | 15.7K |
| Indonesia | 127 | 19K | 0.43% | 3.8K |
| Spain | 67 | 18K | 1.67% | 2.2K |
| Japan | 56 | 25K | 1.17% | 26.8K |
| Thailand | 56 | 84.1K | 0.56% | Not available |
| Mexico | 44 | 17.3K | 1.92% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.