TikTok data benchmark
Italy Beauty + Beauty & Personal Care TikTok creator benchmarks
Among 37 eligible public TikTok creator profiles in Italy tagged Beauty + Beauty & Personal Care, the median profile has 11,300 followers, 3.50% engagement, and 26,770 average views.
n=37 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,841 | 11,300 | 29,900 |
| Engagement rate | 0.94% | 3.50% | 11.27% |
| Average views | 8,602 | 26,770 | 175,144 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 8.9K | 3.01% | 16.5K |
| Culture & Entertainment + Fashion & Style | 83 | 12K | 3.28% | 26.2K |
| Beauty & Personal Care + Shopping | 81 | 5.9K | 2.68% | 10.9K |
| Beauty & Personal Care | 73 | 4.7K | 3.47% | 9.9K |
| Fashion & Style + Shopping | 70 | 11.1K | 3.28% | 25.6K |
| Fashion & Style | 69 | 9.3K | 4.26% | 16.4K |
| Culture & Entertainment + Travel & Tourism | 65 | 9.7K | 6.11% | 37.9K |
| Culture & Entertainment | 63 | 13.5K | 7.44% | 55K |
Beauty + Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 209 | 5.2K | 2.10% | 15.4K |
| United States | 207 | 6.3K | 0.89% | 2.7K |
| South Korea | 171 | 6.8K | 1.73% | 7.2K |
| Indonesia | 127 | 13.8K | 0.87% | 12.8K |
| Spain | 78 | 6.1K | 3.57% | 29.4K |
| Brazil | 75 | 3.3K | 3.09% | 5.6K |
| Thailand | 52 | 74.1K | 1.54% | 137K |
| Mexico | 47 | 10.9K | 3.61% | 11.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.