TikTok data benchmark
Italy Culture & Entertainment + Travel & Tourism TikTok creator benchmarks
Among 65 eligible public TikTok creator profiles in Italy tagged Culture & Entertainment + Travel & Tourism, the median profile has 9,727 followers, 6.11% engagement, and 37,943 average views.
n=65 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,269 | 9,727 | 29,100 |
| Engagement rate | 1.28% | 6.11% | 23.05% |
| Average views | 4,416 | 37,943 | 227,212 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 8.9K | 3.01% | 16.5K |
| Culture & Entertainment + Fashion & Style | 83 | 12K | 3.28% | 26.2K |
| Beauty & Personal Care + Shopping | 81 | 5.9K | 2.68% | 10.9K |
| Beauty & Personal Care | 73 | 4.7K | 3.47% | 9.9K |
| Fashion & Style + Shopping | 70 | 11.1K | 3.28% | 25.6K |
| Fashion & Style | 69 | 9.3K | 4.26% | 16.4K |
| Culture & Entertainment | 63 | 13.5K | 7.44% | 55K |
| Culture & Entertainment + Sports & Outdoors | 57 | 15.4K | 9.04% | 43.8K |
Culture & Entertainment + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,902 | 10.4K | 0.74% | 4.1K |
| Japan | 262 | 9.2K | 5.85% | 34.6K |
| Philippines | 240 | 4.6K | 2.69% | 18K |
| Thailand | 204 | 15.3K | 6.22% | 60.7K |
| United Kingdom | 166 | 7.3K | 7.96% | 29.4K |
| Mexico | 161 | 10.7K | 1.31% | 12.9K |
| Indonesia | 152 | 9.1K | 3.23% | 27.5K |
| South Korea | 139 | 6.7K | 4.06% | 13.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.