TikTok data benchmark
Italy Home & Living TikTok creator benchmarks
Among 42 eligible public TikTok creator profiles in Italy tagged Home & Living, the median profile has 5,985 followers, 2.76% engagement, and 24,045 average views.
n=42 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,511 | 5,985 | 8,999 |
| Engagement rate | 0.69% | 2.76% | 24.21% |
| Average views | 903 | 24,045 | 122,017 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 8.9K | 3.01% | 16.5K |
| Culture & Entertainment + Fashion & Style | 83 | 12K | 3.28% | 26.2K |
| Beauty & Personal Care + Shopping | 81 | 5.9K | 2.68% | 10.9K |
| Beauty & Personal Care | 73 | 4.7K | 3.47% | 9.9K |
| Fashion & Style + Shopping | 70 | 11.1K | 3.28% | 25.6K |
| Fashion & Style | 69 | 9.3K | 4.26% | 16.4K |
| Culture & Entertainment + Travel & Tourism | 65 | 9.7K | 6.11% | 37.9K |
| Culture & Entertainment | 63 | 13.5K | 7.44% | 55K |
Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,561 | 4.6K | 1.39% | 1.9K |
| Philippines | 389 | 2.3K | 0.98% | 2.3K |
| Malaysia | 361 | 3.5K | 1.25% | 4.8K |
| Brazil | 333 | 3.7K | 2.66% | 2.2K |
| Indonesia | 292 | 4.1K | 1.52% | 4.8K |
| Pakistan | 292 | 1.4K | 7.35% | 497 |
| United Kingdom | 215 | 3.9K | 3.70% | 7.1K |
| Nigeria | 117 | 1.4K | 2.50% | 600 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.