TikTok data benchmark
TikTok creator benchmarks: Italy beauty & personal care + shopping
Among 63 eligible public TikTok creator profiles in Italy tagged Beauty & Personal Care + Shopping, the median profile has 13,400 followers and 1.52% engagement. Average views are not available for this group.
n=63 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,023 | 13,400 | 44,150 |
| Engagement rate | 0.38% | 1.52% | 6.54% |
| Average views | Not available | Not available | Not available |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 169 | 26.2K | 1.49% | 23.3K |
| Culture & Entertainment + Fashion & Style | 67 | 27.4K | 1.83% | Not available |
| Beauty & Personal Care | 63 | 17.5K | 0.98% | 7K |
| Fashion & Style | 60 | 22.3K | 7.19% | Not available |
| Fashion & Style + Shopping | 59 | 24.1K | 1.18% | Not available |
| Culture & Entertainment + Travel & Tourism | 53 | 19.4K | 6.20% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 52 | 15.2K | 0.64% | 3.1K |
| Culture & Entertainment | 49 | 40.2K | 14.49% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.