TikTok data benchmark
TikTok creator benchmarks: Italy fashion & style + shopping
Among 59 eligible public TikTok creator profiles in Italy tagged Fashion & Style + Shopping, the median profile has 24,100 followers and 1.18% engagement. Average views are not available for this group.
n=59 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,050 | 24,100 | 54,100 |
| Engagement rate | 0.57% | 1.18% | 12.43% |
| Average views | Not available | Not available | Not available |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 169 | 26.2K | 1.49% | 23.3K |
| Culture & Entertainment + Fashion & Style | 67 | 27.4K | 1.83% | Not available |
| Beauty & Personal Care | 63 | 17.5K | 0.98% | 7K |
| Beauty & Personal Care + Shopping | 63 | 13.4K | 1.52% | Not available |
| Fashion & Style | 60 | 22.3K | 7.19% | Not available |
| Culture & Entertainment + Travel & Tourism | 53 | 19.4K | 6.20% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 52 | 15.2K | 0.64% | 3.1K |
| Culture & Entertainment | 49 | 40.2K | 14.49% | Not available |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.