TikTok data benchmark
TikTok creator benchmarks: Italy beauty & personal care
Among 63 eligible public TikTok creator profiles in Italy tagged Beauty & Personal Care, the median profile has 17,500 followers, 0.98% engagement, and 7,011 average views.
n=63 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,654 | 17,500 | 50,050 |
| Engagement rate | 0.39% | 0.98% | 7.62% |
| Average views | 1,814 | 7,011 | 38,912 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 169 | 26.2K | 1.49% | 23.3K |
| Culture & Entertainment + Fashion & Style | 67 | 27.4K | 1.83% | Not available |
| Beauty & Personal Care + Shopping | 63 | 13.4K | 1.52% | Not available |
| Fashion & Style | 60 | 22.3K | 7.19% | Not available |
| Fashion & Style + Shopping | 59 | 24.1K | 1.18% | Not available |
| Culture & Entertainment + Travel & Tourism | 53 | 19.4K | 6.20% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 52 | 15.2K | 0.64% | 3.1K |
| Culture & Entertainment | 49 | 40.2K | 14.49% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.