TikTok data benchmark
Nigeria TikTok creator benchmarks
Across 4,371 eligible public TikTok creator profiles in Nigeria, the median profile has 1,748 followers, 2.82% engagement, and 993 average views.
n=4,371 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,221 | 1,748 | 5,945 |
| Engagement rate | 1.23% | 2.82% | 6.52% |
| Average views | 286 | 993 | 12,308 |
Eligible categories in Nigeria
22 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=586
- Beauty & Personal Caren=464
- Beauty & Personal Care + Shoppingn=297
- Beauty & Personal Care + Home & Livingn=234
- Fashion & Style + Home & Livingn=176
- Beauty & Personal Care + Fashion & Style + Home & Livingn=155
- Home & Livingn=117
- Beauty & Personal Care + Health & Wellnessn=116
- Lifestylen=111
- Fashion & Stylen=101
- Culture & Entertainment + Fashion & Stylen=98
- Beauty & Personal Care + Business & Financen=76
- Home & Living + Misc.n=55
- Fashion & Style + Shoppingn=49
- Culture & Entertainmentn=48
- Beauty & Personal Care + Misc.n=45
- Fashion + Lifestylen=45
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=42
- Home & Living + Lifestylen=42
- Lifestyle + Othern=39
- Culture & Entertainment + Relationships & Familyn=32
- Culture & Entertainment + Religion & Spiritualityn=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.