TikTok data benchmark
Nigeria Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 586 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Fashion & Style, the median profile has 1,789 followers, 3.43% engagement, and 784 average views.
n=586 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,227 | 1,789 | 5,178 |
| Engagement rate | 1.65% | 3.43% | 6.64% |
| Average views | 292 | 784 | 6,416 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
| Lifestyle | 111 | 1.2K | 2.93% | 576 |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Brazil | 531 | 6.2K | 2.59% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.