TikTok data benchmark
TikTok creator benchmarks: Nigeria beauty & personal care + fashion & style
Among 181 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Fashion & Style, the median profile has 12,500 followers, 1.47% engagement, and 6,839 average views.
n=181 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,395 | 12,500 | 34,500 |
| Engagement rate | 0.42% | 1.47% | 6.95% |
| Average views | 1,099 | 6,839 | 47,399 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 181 | 12.3K | 1.10% | 7.3K |
| Beauty & Personal Care + Shopping | 80 | 8.4K | 0.96% | Not available |
| Beauty & Personal Care + Home & Living | 70 | 10.4K | 1.32% | Not available |
| Beauty & Personal Care + Health & Wellness | 54 | 15.5K | 0.76% | Not available |
| Culture & Entertainment + Fashion & Style | 49 | 17K | 1.06% | Not available |
| Fashion & Style + Home & Living | 38 | 9.9K | 1.47% | Not available |
| Beauty & Personal Care + Fashion & Style + Home & Living | 33 | 9.3K | 1.71% | Not available |
| Culture & Entertainment | 31 | 48.2K | 0.48% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.