TikTok data benchmark
TikTok creator benchmarks: Nigeria beauty & personal care + shopping
Among 80 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Shopping, the median profile has 8,362 followers and 0.96% engagement. Average views are not available for this group.
n=80 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,741 | 8,362 | 50,375 |
| Engagement rate | 0.31% | 0.96% | 7.42% |
| Average views | Not available | Not available | Not available |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 181 | 12.3K | 1.10% | 7.3K |
| Beauty & Personal Care + Fashion & Style | 181 | 12.5K | 1.47% | 6.8K |
| Beauty & Personal Care + Home & Living | 70 | 10.4K | 1.32% | Not available |
| Beauty & Personal Care + Health & Wellness | 54 | 15.5K | 0.76% | Not available |
| Culture & Entertainment + Fashion & Style | 49 | 17K | 1.06% | Not available |
| Fashion & Style + Home & Living | 38 | 9.9K | 1.47% | Not available |
| Beauty & Personal Care + Fashion & Style + Home & Living | 33 | 9.3K | 1.71% | Not available |
| Culture & Entertainment | 31 | 48.2K | 0.48% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.