TikTok data benchmark
Nigeria Culture & Entertainment TikTok creator benchmarks
Among 48 eligible public TikTok creator profiles in Nigeria tagged Culture & Entertainment, the median profile has 3,390 followers, 3.70% engagement, and 2,872 average views.
n=48 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,370 | 3,390 | 53,450 |
| Engagement rate | 1.34% | 3.70% | 18.66% |
| Average views | 446 | 2,872 | 123,412 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,493 | 13.7K | 1.15% | 8.8K |
| Japan | 431 | 13.1K | 8.94% | 63.5K |
| Philippines | 345 | 5.5K | 0.95% | 5.8K |
| Thailand | 242 | 23.1K | 8.28% | 66.4K |
| Mexico | 220 | 22.3K | 2.57% | 40.8K |
| South Korea | 163 | 14.5K | 5.60% | 45.7K |
| United Kingdom | 162 | 12.7K | 4.96% | 25.9K |
| Brazil | 138 | 9.6K | 3.89% | 18.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.