TikTok data benchmark
TikTok creator benchmarks: Nigeria culture & entertainment
Among 31 eligible public TikTok creator profiles in Nigeria tagged Culture & Entertainment, the median profile has 48,200 followers and 0.48% engagement. Average views are not available for this group.
n=31 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,414 | 48,200 | 139,000 |
| Engagement rate | 0.25% | 0.48% | 12.33% |
| Average views | Not available | Not available | Not available |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 181 | 12.3K | 1.10% | 7.3K |
| Beauty & Personal Care + Fashion & Style | 181 | 12.5K | 1.47% | 6.8K |
| Beauty & Personal Care + Shopping | 80 | 8.4K | 0.96% | Not available |
| Beauty & Personal Care + Home & Living | 70 | 10.4K | 1.32% | Not available |
| Beauty & Personal Care + Health & Wellness | 54 | 15.5K | 0.76% | Not available |
| Culture & Entertainment + Fashion & Style | 49 | 17K | 1.06% | Not available |
| Fashion & Style + Home & Living | 38 | 9.9K | 1.47% | Not available |
| Beauty & Personal Care + Fashion & Style + Home & Living | 33 | 9.3K | 1.71% | Not available |
Culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,300 | 23.7K | 0.62% | 15.1K |
| Japan | 334 | 31.6K | 11.93% | 109K |
| Thailand | 244 | 45.6K | 12.51% | 30.2K |
| Philippines | 223 | 11.6K | 1.07% | 176.6K |
| Mexico | 205 | 36.3K | 1.49% | 14.4K |
| United Kingdom | 162 | 36.9K | 3.32% | 15.2K |
| South Korea | 157 | 20.9K | 2.88% | 35.1K |
| Brazil | 106 | 27.4K | 4.14% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.