TikTok data benchmark
Nigeria Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 98 eligible public TikTok creator profiles in Nigeria tagged Culture & Entertainment + Fashion & Style, the median profile has 3,630 followers, 3.88% engagement, and 1,755 average views.
n=98 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,367 | 3,630 | 11,392 |
| Engagement rate | 1.12% | 3.88% | 6.64% |
| Average views | 400 | 1,755 | 62,933 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,177 | 14.9K | 0.82% | 8.1K |
| Japan | 880 | 14.6K | 6.96% | 36.8K |
| South Korea | 447 | 14.6K | 3.87% | 32.5K |
| Thailand | 405 | 21.4K | 7.10% | 58.8K |
| Philippines | 379 | 6.2K | 1.77% | 12.1K |
| Mexico | 228 | 18.2K | 1.73% | 20.9K |
| United Kingdom | 174 | 12.3K | 7.11% | 47.4K |
| Brazil | 169 | 12.7K | 2.60% | 11.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.