TikTok data benchmark
Spain Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 79 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care + Home & Living, the median profile has 4,620 followers, 2.57% engagement, and 6,414 average views.
n=79 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,057 | 4,620 | 9,879 |
| Engagement rate | 0.70% | 2.57% | 8.04% |
| Average views | 1,510 | 6,414 | 82,226 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| Philippines | 379 | 2.3K | 1.19% | 3.1K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.