TikTok data benchmark
Spain Lifestyle TikTok creator benchmarks
Among 78 eligible public TikTok creator profiles in Spain tagged Lifestyle, the median profile has 2,078 followers, 4.21% engagement, and 5,494 average views.
n=78 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,143 | 2,078 | 4,780 |
| Engagement rate | 1.82% | 4.21% | 10.44% |
| Average views | 1,294 | 5,494 | 54,619 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 950 | 4.2K | 1.93% | 2K |
| Brazil | 584 | 1.2K | 3.71% | 2K |
| Indonesia | 375 | 1.3K | 1.76% | 3.1K |
| Vietnam | 200 | 1.5K | 1.55% | 1.3K |
| Malaysia | 192 | 4.2K | 1.62% | 6.6K |
| United Kingdom | 145 | 1.4K | 6.03% | 13.6K |
| Nigeria | 111 | 1.2K | 2.93% | 576 |
| Thailand | 95 | 4.4K | 1.82% | 12.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.