TikTok data benchmark
Nigeria Lifestyle TikTok creator benchmarks
Among 111 eligible public TikTok creator profiles in Nigeria tagged Lifestyle, the median profile has 1,241 followers, 2.93% engagement, and 576 average views.
n=111 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,142 | 1,241 | 1,514 |
| Engagement rate | 1.53% | 2.93% | 5.94% |
| Average views | 216 | 576 | 3,501 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 950 | 4.2K | 1.93% | 2K |
| Brazil | 584 | 1.2K | 3.71% | 2K |
| Indonesia | 375 | 1.3K | 1.76% | 3.1K |
| Vietnam | 200 | 1.5K | 1.55% | 1.3K |
| Malaysia | 192 | 4.2K | 1.62% | 6.6K |
| United Kingdom | 145 | 1.4K | 6.03% | 13.6K |
| Thailand | 95 | 4.4K | 1.82% | 12.9K |
| Spain | 78 | 2.1K | 4.21% | 5.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.