TikTok data benchmark
Philippines Fashion & Style + Home & Living TikTok creator benchmarks
Among 303 eligible public TikTok creator profiles in the Philippines tagged Fashion & Style + Home & Living, the median profile has 1,839 followers, 1.23% engagement, and 2,229 average views.
n=303 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,308 | 1,839 | 7,793 |
| Engagement rate | 0.52% | 1.23% | 3.76% |
| Average views | 333 | 2,229 | 21,350 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
| Beauty & Personal Care + Shopping | 270 | 5.1K | 0.92% | 10K |
Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,281 | 5.6K | 1.61% | 2.6K |
| United Kingdom | 263 | 3.8K | 3.58% | 7.7K |
| Pakistan | 187 | 1.5K | 6.66% | 456 |
| Malaysia | 177 | 3.3K | 1.66% | 4K |
| Nigeria | 176 | 1.6K | 3.44% | 650 |
| Brazil | 159 | 4K | 2.94% | 2.2K |
| South Korea | 154 | 3.4K | 5.38% | 4K |
| Indonesia | 146 | 3.7K | 1.97% | 4.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.