TikTok data benchmark
United States Fashion & Style + Home & Living TikTok creator benchmarks
Among 3,281 eligible public TikTok creator profiles in the United States tagged Fashion & Style + Home & Living, the median profile has 5,615 followers, 1.61% engagement, and 2,550 average views.
n=3,281 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,866 | 5,615 | 14,700 |
| Engagement rate | 0.38% | 1.61% | 5.51% |
| Average views | 755 | 2,550 | 25,633 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Home & Living + Shopping | 3,262 | 7.6K | 0.15% | 1.7K |
Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Philippines | 303 | 1.8K | 1.23% | 2.2K |
| United Kingdom | 263 | 3.8K | 3.58% | 7.7K |
| Pakistan | 187 | 1.5K | 6.66% | 456 |
| Malaysia | 177 | 3.3K | 1.66% | 4K |
| Nigeria | 176 | 1.6K | 3.44% | 650 |
| Brazil | 159 | 4K | 2.94% | 2.2K |
| South Korea | 154 | 3.4K | 5.38% | 4K |
| Indonesia | 146 | 3.7K | 1.97% | 4.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.