TikTok data benchmark
TikTok creator benchmarks: South Korea fashion & style + home & living
Among 80 eligible public TikTok creator profiles in South Korea tagged Fashion & Style + Home & Living, the median profile has 16,350 followers and 2.76% engagement. Average views are not available for this group.
n=80 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,575 | 16,350 | 29,800 |
| Engagement rate | 0.56% | 2.76% | 20.90% |
| Average views | Not available | Not available | Not available |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,337 | 13.9K | 0.50% | 2.1K |
| United Kingdom | 136 | 13.8K | 2.02% | 18.2K |
| Philippines | 113 | 14.5K | 0.64% | Not available |
| Malaysia | 78 | 12.3K | 0.85% | Not available |
| Brazil | 74 | 8.7K | 1.45% | Not available |
| Australia | 71 | 11.5K | 1.84% | Not available |
| Indonesia | 69 | 11.1K | 1.48% | Not available |
| Japan | 55 | 21.7K | 3.06% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.