TikTok data benchmark
TikTok creator benchmarks: Brazil fashion & style + home & living
Among 74 eligible public TikTok creator profiles in Brazil tagged Fashion & Style + Home & Living, the median profile has 8,730 followers and 1.45% engagement. Average views are not available for this group.
n=74 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,253 | 8,730 | 10,260 |
| Engagement rate | 0.61% | 1.45% | 6.23% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,337 | 13.9K | 0.50% | 2.1K |
| United Kingdom | 136 | 13.8K | 2.02% | 18.2K |
| Philippines | 113 | 14.5K | 0.64% | Not available |
| South Korea | 80 | 16.4K | 2.76% | Not available |
| Malaysia | 78 | 12.3K | 0.85% | Not available |
| Australia | 71 | 11.5K | 1.84% | Not available |
| Indonesia | 69 | 11.1K | 1.48% | Not available |
| Japan | 55 | 21.7K | 3.06% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.