TikTok data benchmark
Japan Fashion & Style + Home & Living TikTok creator benchmarks
Among 69 eligible public TikTok creator profiles in Japan tagged Fashion & Style + Home & Living, the median profile has 15,200 followers, 3.51% engagement, and 19,195 average views.
n=69 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,731 | 15,200 | 28,500 |
| Engagement rate | 1.49% | 3.51% | 13.17% |
| Average views | 3,080 | 19,195 | 74,392 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,281 | 5.6K | 1.61% | 2.6K |
| Philippines | 303 | 1.8K | 1.23% | 2.2K |
| United Kingdom | 263 | 3.8K | 3.58% | 7.7K |
| Pakistan | 187 | 1.5K | 6.66% | 456 |
| Malaysia | 177 | 3.3K | 1.66% | 4K |
| Nigeria | 176 | 1.6K | 3.44% | 650 |
| Brazil | 159 | 4K | 2.94% | 2.2K |
| South Korea | 154 | 3.4K | 5.38% | 4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.