TikTok data benchmark
United Kingdom Food & Drink TikTok creator benchmarks
Among 79 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink, the median profile has 11,000 followers, 4.44% engagement, and 54,581 average views.
n=79 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,351 | 11,000 | 48,950 |
| Engagement rate | 0.94% | 4.44% | 14.90% |
| Average views | 5,241 | 54,581 | 198,255 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,392 | 9.3K | 0.87% | 6.4K |
| Japan | 275 | 11K | 6.37% | 70.5K |
| Malaysia | 187 | 8.1K | 1.99% | 21.6K |
| Philippines | 178 | 7.9K | 3.75% | 49.9K |
| Indonesia | 176 | 10.3K | 3.71% | 114K |
| Thailand | 150 | 24.7K | 9.35% | 159.5K |
| South Korea | 107 | 11.9K | 3.33% | 77.6K |
| Australia | 83 | 6.1K | 7.25% | 45.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.