TikTok data benchmark
TikTok creator benchmarks: United Kingdom food & drink
Among 79 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink, the median profile has 32,900 followers, 2.37% engagement, and 106,069 average views.
n=79 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,150 | 32,900 | 73,650 |
| Engagement rate | 0.48% | 2.37% | 14.90% |
| Average views | 24,344 | 106,069 | 326,226 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Japan | 196 | 34.4K | 6.64% | 125.3K |
| Indonesia | 140 | 32K | 5.69% | 69.5K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Malaysia | 130 | 20.9K | 1.59% | 54.1K |
| Philippines | 127 | 18.7K | 4.10% | 53.4K |
| South Korea | 83 | 28.1K | 1.83% | 111.9K |
| Mexico | 66 | 35.6K | 1.34% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.