TikTok data benchmark
TikTok creator benchmarks: Philippines food & drink
Among 127 eligible public TikTok creator profiles in the Philippines tagged Food & Drink, the median profile has 18,700 followers, 4.10% engagement, and 53,365 average views.
n=127 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,600 | 18,700 | 59,700 |
| Engagement rate | 0.41% | 4.10% | 27.18% |
| Average views | 2,327 | 53,365 | 153,249 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Japan | 196 | 34.4K | 6.64% | 125.3K |
| Indonesia | 140 | 32K | 5.69% | 69.5K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Malaysia | 130 | 20.9K | 1.59% | 54.1K |
| South Korea | 83 | 28.1K | 1.83% | 111.9K |
| United Kingdom | 79 | 32.9K | 2.37% | 106.1K |
| Mexico | 66 | 35.6K | 1.34% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.