TikTok data benchmark
United States Food & Drink TikTok creator benchmarks
Among 1,392 eligible public TikTok creator profiles in the United States tagged Food & Drink, the median profile has 9,320 followers, 0.87% engagement, and 6,389 average views.
n=1,392 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,188 | 9,320 | 32,825 |
| Engagement rate | 0.24% | 0.87% | 3.16% |
| Average views | 892 | 6,389 | 55,359 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 275 | 11K | 6.37% | 70.5K |
| Malaysia | 187 | 8.1K | 1.99% | 21.6K |
| Philippines | 178 | 7.9K | 3.75% | 49.9K |
| Indonesia | 176 | 10.3K | 3.71% | 114K |
| Thailand | 150 | 24.7K | 9.35% | 159.5K |
| South Korea | 107 | 11.9K | 3.33% | 77.6K |
| Australia | 83 | 6.1K | 7.25% | 45.1K |
| United Kingdom | 79 | 11K | 4.44% | 54.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.