TikTok data benchmark
South Korea Food & Drink TikTok creator benchmarks
Among 107 eligible public TikTok creator profiles in South Korea tagged Food & Drink, the median profile has 11,900 followers, 3.33% engagement, and 77,640 average views.
n=107 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,825 | 11,900 | 53,500 |
| Engagement rate | 1.10% | 3.33% | 19.77% |
| Average views | 6,074 | 77,640 | 278,643 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,392 | 9.3K | 0.87% | 6.4K |
| Japan | 275 | 11K | 6.37% | 70.5K |
| Malaysia | 187 | 8.1K | 1.99% | 21.6K |
| Philippines | 178 | 7.9K | 3.75% | 49.9K |
| Indonesia | 176 | 10.3K | 3.71% | 114K |
| Thailand | 150 | 24.7K | 9.35% | 159.5K |
| Australia | 83 | 6.1K | 7.25% | 45.1K |
| United Kingdom | 79 | 11K | 4.44% | 54.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.