TikTok data benchmark
TikTok creator benchmarks: South Korea food & drink
Among 83 eligible public TikTok creator profiles in South Korea tagged Food & Drink, the median profile has 28,100 followers, 1.83% engagement, and 111,878 average views.
n=83 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 14,400 | 28,100 | 158,850 |
| Engagement rate | 0.42% | 1.83% | 8.25% |
| Average views | 16,041 | 111,878 | 358,382 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Japan | 196 | 34.4K | 6.64% | 125.3K |
| Indonesia | 140 | 32K | 5.69% | 69.5K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Malaysia | 130 | 20.9K | 1.59% | 54.1K |
| Philippines | 127 | 18.7K | 4.10% | 53.4K |
| United Kingdom | 79 | 32.9K | 2.37% | 106.1K |
| Mexico | 66 | 35.6K | 1.34% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.