TikTok data benchmark
TikTok creator benchmarks: Japan food & drink
Among 196 eligible public TikTok creator profiles in Japan tagged Food & Drink, the median profile has 34,400 followers, 6.64% engagement, and 125,345 average views.
n=196 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,400 | 34,400 | 104,325 |
| Engagement rate | 1.24% | 6.64% | 26.00% |
| Average views | 34,571 | 125,345 | 379,308 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
| Culture & Entertainment + Relationships & Family | 149 | 60.6K | 12.64% | 315.8K |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Indonesia | 140 | 32K | 5.69% | 69.5K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Malaysia | 130 | 20.9K | 1.59% | 54.1K |
| Philippines | 127 | 18.7K | 4.10% | 53.4K |
| South Korea | 83 | 28.1K | 1.83% | 111.9K |
| United Kingdom | 79 | 32.9K | 2.37% | 106.1K |
| Mexico | 66 | 35.6K | 1.34% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.