TikTok data benchmark
Japan Food & Drink TikTok creator benchmarks
Among 275 eligible public TikTok creator profiles in Japan tagged Food & Drink, the median profile has 11,000 followers, 6.37% engagement, and 70,450 average views.
n=275 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,182 | 11,000 | 54,800 |
| Engagement rate | 1.78% | 6.37% | 24.15% |
| Average views | 10,684 | 70,450 | 345,664 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
| Fashion & Style | 187 | 10.5K | 4.98% | 22.2K |
Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,392 | 9.3K | 0.87% | 6.4K |
| Malaysia | 187 | 8.1K | 1.99% | 21.6K |
| Philippines | 178 | 7.9K | 3.75% | 49.9K |
| Indonesia | 176 | 10.3K | 3.71% | 114K |
| Thailand | 150 | 24.7K | 9.35% | 159.5K |
| South Korea | 107 | 11.9K | 3.33% | 77.6K |
| Australia | 83 | 6.1K | 7.25% | 45.1K |
| United Kingdom | 79 | 11K | 4.44% | 54.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.