TikTok data benchmark
TikTok creator benchmarks: Indonesia food & drink
Among 140 eligible public TikTok creator profiles in Indonesia tagged Food & Drink, the median profile has 31,950 followers, 5.69% engagement, and 69,502 average views.
n=140 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,900 | 31,950 | 173,500 |
| Engagement rate | 0.42% | 5.69% | 56.12% |
| Average views | 14,494 | 69,502 | 380,356 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 460 | 16.3K | 0.77% | 5.6K |
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Fashion & Style + Shopping | 166 | 23.4K | 1.08% | 15.4K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 127 | 19K | 0.43% | 3.8K |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Japan | 196 | 34.4K | 6.64% | 125.3K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Malaysia | 130 | 20.9K | 1.59% | 54.1K |
| Philippines | 127 | 18.7K | 4.10% | 53.4K |
| South Korea | 83 | 28.1K | 1.83% | 111.9K |
| United Kingdom | 79 | 32.9K | 2.37% | 106.1K |
| Mexico | 66 | 35.6K | 1.34% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.