TikTok data benchmark
TikTok creator benchmarks: United Kingdom food & drink + travel & tourism
Among 43 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink + Travel & Tourism, the median profile has 13,000 followers and 6.88% engagement. Average views are not available for this group.
n=43 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,929 | 13,000 | 29,550 |
| Engagement rate | 0.82% | 6.88% | 50.80% |
| Average views | Not available | Not available | Not available |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Food & drink + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 328 | 17.3K | 0.39% | 5K |
| Japan | 120 | 20.7K | 4.09% | Not available |
| Thailand | 100 | 29.1K | 6.34% | Not available |
| Philippines | 60 | 27.6K | 2.16% | Not available |
| Indonesia | 53 | 20.5K | 5.19% | Not available |
| Malaysia | 44 | 14.8K | 4.19% | Not available |
| South Korea | 31 | 14K | 1.01% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.