TikTok data benchmark
United Kingdom Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 49 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink + Travel & Tourism, the median profile has 5,358 followers, 11.79% engagement, and 24,727 average views.
n=49 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,072 | 5,358 | 13,900 |
| Engagement rate | 2.53% | 11.79% | 40.82% |
| Average views | 3,542 | 24,727 | 111,311 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Thailand | 125 | 16.2K | 6.60% | 91.5K |
| Philippines | 76 | 8.5K | 3.13% | 36K |
| Malaysia | 67 | 6.1K | 6.25% | 43.8K |
| Indonesia | 58 | 10.3K | 2.75% | 58.6K |
| South Korea | 49 | 5.3K | 2.34% | 20.4K |
| Australia | 43 | 7.6K | 15.78% | 74.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.