TikTok data benchmark
TikTok creator benchmarks: Japan food & drink + travel & tourism
Among 120 eligible public TikTok creator profiles in Japan tagged Food & Drink + Travel & Tourism, the median profile has 20,700 followers and 4.09% engagement. Average views are not available for this group.
n=120 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,725 | 20,700 | 54,925 |
| Engagement rate | 0.93% | 4.09% | 20.15% |
| Average views | Not available | Not available | Not available |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
Food & drink + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 328 | 17.3K | 0.39% | 5K |
| Thailand | 100 | 29.1K | 6.34% | Not available |
| Philippines | 60 | 27.6K | 2.16% | Not available |
| Indonesia | 53 | 20.5K | 5.19% | Not available |
| Malaysia | 44 | 14.8K | 4.19% | Not available |
| United Kingdom | 43 | 13K | 6.88% | Not available |
| South Korea | 31 | 14K | 1.01% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.