TikTok data benchmark
South Korea Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 49 eligible public TikTok creator profiles in South Korea tagged Food & Drink + Travel & Tourism, the median profile has 5,328 followers, 2.34% engagement, and 20,374 average views.
n=49 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,093 | 5,328 | 15,500 |
| Engagement rate | 0.83% | 2.34% | 9.66% |
| Average views | 1,561 | 20,374 | 72,529 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Thailand | 125 | 16.2K | 6.60% | 91.5K |
| Philippines | 76 | 8.5K | 3.13% | 36K |
| Malaysia | 67 | 6.1K | 6.25% | 43.8K |
| Indonesia | 58 | 10.3K | 2.75% | 58.6K |
| United Kingdom | 49 | 5.4K | 11.79% | 24.7K |
| Australia | 43 | 7.6K | 15.78% | 74.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.