TikTok data benchmark
Thailand Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 125 eligible public TikTok creator profiles in Thailand tagged Food & Drink + Travel & Tourism, the median profile has 16,200 followers, 6.60% engagement, and 91,452 average views.
n=125 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,022 | 16,200 | 56,600 |
| Engagement rate | 1.86% | 6.60% | 24.46% |
| Average views | 14,382 | 91,452 | 348,152 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Philippines | 76 | 8.5K | 3.13% | 36K |
| Malaysia | 67 | 6.1K | 6.25% | 43.8K |
| Indonesia | 58 | 10.3K | 2.75% | 58.6K |
| United Kingdom | 49 | 5.4K | 11.79% | 24.7K |
| South Korea | 49 | 5.3K | 2.34% | 20.4K |
| Australia | 43 | 7.6K | 15.78% | 74.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.