TikTok data benchmark
TikTok creator benchmarks: Thailand food & drink + travel & tourism
Among 100 eligible public TikTok creator profiles in Thailand tagged Food & Drink + Travel & Tourism, the median profile has 29,050 followers and 6.34% engagement. Average views are not available for this group.
n=100 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,950 | 29,050 | 70,900 |
| Engagement rate | 1.27% | 6.34% | 30.44% |
| Average views | Not available | Not available | Not available |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Culture & Entertainment + Travel & Tourism | 177 | 26K | 10.31% | Not available |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Beauty (alternate tag) | 172 | 57.1K | 0.68% | 27K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
Food & drink + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 328 | 17.3K | 0.39% | 5K |
| Japan | 120 | 20.7K | 4.09% | Not available |
| Philippines | 60 | 27.6K | 2.16% | Not available |
| Indonesia | 53 | 20.5K | 5.19% | Not available |
| Malaysia | 44 | 14.8K | 4.19% | Not available |
| United Kingdom | 43 | 13K | 6.88% | Not available |
| South Korea | 31 | 14K | 1.01% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.