TikTok data benchmark
Indonesia Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 58 eligible public TikTok creator profiles in Indonesia tagged Food & Drink + Travel & Tourism, the median profile has 10,250 followers, 2.75% engagement, and 58,646 average views.
n=58 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,647 | 10,250 | 54,350 |
| Engagement rate | 0.48% | 2.75% | 16.07% |
| Average views | 5,811 | 58,646 | 172,872 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Thailand | 125 | 16.2K | 6.60% | 91.5K |
| Philippines | 76 | 8.5K | 3.13% | 36K |
| Malaysia | 67 | 6.1K | 6.25% | 43.8K |
| United Kingdom | 49 | 5.4K | 11.79% | 24.7K |
| South Korea | 49 | 5.3K | 2.34% | 20.4K |
| Australia | 43 | 7.6K | 15.78% | 74.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.