TikTok data benchmark
Philippines Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 76 eligible public TikTok creator profiles in the Philippines tagged Food & Drink + Travel & Tourism, the median profile has 8,504 followers, 3.13% engagement, and 35,966 average views.
n=76 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,739 | 8,504 | 34,350 |
| Engagement rate | 0.58% | 3.13% | 11.26% |
| Average views | 2,678 | 35,966 | 155,823 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Thailand | 125 | 16.2K | 6.60% | 91.5K |
| Malaysia | 67 | 6.1K | 6.25% | 43.8K |
| Indonesia | 58 | 10.3K | 2.75% | 58.6K |
| United Kingdom | 49 | 5.4K | 11.79% | 24.7K |
| South Korea | 49 | 5.3K | 2.34% | 20.4K |
| Australia | 43 | 7.6K | 15.78% | 74.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.