TikTok data benchmark
TikTok creator benchmarks: Malaysia food & drink + travel & tourism
Among 44 eligible public TikTok creator profiles in Malaysia tagged Food & Drink + Travel & Tourism, the median profile has 14,800 followers and 4.19% engagement. Average views are not available for this group.
n=44 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,608 | 14,800 | 26,900 |
| Engagement rate | 0.64% | 4.19% | 12.95% |
| Average views | Not available | Not available | Not available |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
Food & drink + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 328 | 17.3K | 0.39% | 5K |
| Japan | 120 | 20.7K | 4.09% | Not available |
| Thailand | 100 | 29.1K | 6.34% | Not available |
| Philippines | 60 | 27.6K | 2.16% | Not available |
| Indonesia | 53 | 20.5K | 5.19% | Not available |
| United Kingdom | 43 | 13K | 6.88% | Not available |
| South Korea | 31 | 14K | 1.01% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.