TikTok data benchmark
Malaysia Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 67 eligible public TikTok creator profiles in Malaysia tagged Food & Drink + Travel & Tourism, the median profile has 6,077 followers, 6.25% engagement, and 43,751 average views.
n=67 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,808 | 6,077 | 15,100 |
| Engagement rate | 1.49% | 6.25% | 19.26% |
| Average views | 8,727 | 43,751 | 103,893 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Thailand | 125 | 16.2K | 6.60% | 91.5K |
| Philippines | 76 | 8.5K | 3.13% | 36K |
| Indonesia | 58 | 10.3K | 2.75% | 58.6K |
| United Kingdom | 49 | 5.4K | 11.79% | 24.7K |
| South Korea | 49 | 5.3K | 2.34% | 20.4K |
| Australia | 43 | 7.6K | 15.78% | 74.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.