TikTok data benchmark
Ghana Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Ghana tagged Beauty & Personal Care + Home & Living, the median profile has 1,732 followers, 4.80% engagement, and 1,203 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,298 | 1,732 | 3,823 |
| Engagement rate | 2.31% | 4.80% | 9.62% |
| Average views | 445 | 1,203 | 10,592 |
Other categories in Ghana
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 112 | 2.4K | 4.73% | 2.5K |
| Beauty & Personal Care | 101 | 3.6K | 2.95% | 4.6K |
| Beauty & Personal Care + Shopping | 55 | 4.1K | 2.05% | 2.3K |
| Culture & Entertainment + Fashion & Style | 38 | 11.4K | 3.09% | 10K |
| Beauty & Personal Care + Health & Wellness | 36 | 10.5K | 2.04% | 5.7K |
| Fashion & Style + Home & Living | 33 | 1.8K | 4.63% | 753 |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| Philippines | 379 | 2.3K | 1.19% | 3.1K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.