TikTok data benchmark
Ghana Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 55 eligible public TikTok creator profiles in Ghana tagged Beauty & Personal Care + Shopping, the median profile has 4,055 followers, 2.05% engagement, and 2,267 average views.
n=55 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,208 | 4,055 | 9,844 |
| Engagement rate | 0.78% | 2.05% | 4.34% |
| Average views | 284 | 2,267 | 18,480 |
Other categories in Ghana
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 112 | 2.4K | 4.73% | 2.5K |
| Beauty & Personal Care | 101 | 3.6K | 2.95% | 4.6K |
| Culture & Entertainment + Fashion & Style | 38 | 11.4K | 3.09% | 10K |
| Beauty & Personal Care + Health & Wellness | 36 | 10.5K | 2.04% | 5.7K |
| Beauty & Personal Care + Home & Living | 33 | 1.7K | 4.80% | 1.2K |
| Fashion & Style + Home & Living | 33 | 1.8K | 4.63% | 753 |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.