TikTok data benchmark
Ghana Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 36 eligible public TikTok creator profiles in Ghana tagged Beauty & Personal Care + Health & Wellness, the median profile has 10,450 followers, 2.04% engagement, and 5,675 average views.
n=36 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,044 | 10,450 | 21,200 |
| Engagement rate | 0.48% | 2.04% | 5.57% |
| Average views | 971 | 5,675 | 32,985 |
Other categories in Ghana
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 112 | 2.4K | 4.73% | 2.5K |
| Beauty & Personal Care | 101 | 3.6K | 2.95% | 4.6K |
| Beauty & Personal Care + Shopping | 55 | 4.1K | 2.05% | 2.3K |
| Culture & Entertainment + Fashion & Style | 38 | 11.4K | 3.09% | 10K |
| Beauty & Personal Care + Home & Living | 33 | 1.7K | 4.80% | 1.2K |
| Fashion & Style + Home & Living | 33 | 1.8K | 4.63% | 753 |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,078 | 9.5K | 0.22% | 2.7K |
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| United Kingdom | 162 | 11K | 1.97% | 20.4K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Thailand | 91 | 14.5K | 2.88% | 62.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.