TikTok data benchmark
Indonesia TikTok creator benchmarks
Across 9,014 eligible public TikTok creator profiles in Indonesia, the median profile has 4,956 followers, 1.74% engagement, and 10,257 average views.
n=9,014 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,401 | 4,956 | 15,900 |
| Engagement rate | 0.54% | 1.74% | 7.61% |
| Average views | 703 | 10,257 | 113,358 |
Eligible categories in Indonesia
50 groups currently clear the 30-profile publication floor.
- Beauty & Personal Caren=760
- Beauty & Personal Care + Fashion & Stylen=686
- Lifestylen=375
- Beautyn=294
- Home & Livingn=292
- Beauty & Personal Care + Home & Livingn=229
- Beauty & Personal Care + Shoppingn=220
- Fashion & Style + Shoppingn=208
- Fashion & Stylen=197
- Food & Drinkn=176
- Culture & Entertainment + Fashion & Stylen=153
- Culture & Entertainment + Travel & Tourismn=152
- Fashion & Style + Home & Livingn=146
- Home & Living + Lifestylen=146
- Lifestyle + Othern=133
- Culture & Entertainmentn=129
- Food & Drink + Shoppingn=129
- Beauty + Beauty & Personal Caren=127
- Culture & Entertainment + Relationships & Familyn=106
- Home & Living + Misc.n=104
- Food & Drink + Home & Livingn=98
- Beauty & Personal Care + Fashion & Style + Home & Livingn=93
- Beauty & Personal Care + Reviews & Recommendationsn=91
- Beauty + Fashionn=84
- Fashion + Lifestylen=82
- Beauty & Personal Care + Health & Wellnessn=77
- Beauty + Lifestylen=75
- Food + Lifestylen=70
- Culture & Entertainment + Idols & Fandomn=66
- Culture & Entertainment + Food & Drinkn=64
- Culture & Entertainment + Sports & Outdoorsn=59
- Food & Drink + Travel & Tourismn=58
- Othern=58
- Beauty & Personal Care + Culture & Entertainmentn=56
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=52
- Misc.n=50
- Lifestyle + Servicen=47
- Home & Living + Travel & Tourismn=41
- Fashion & Style + Travel & Tourismn=40
- Foodn=40
- Travel & Tourismn=40
- Culture & Entertainment + Gamingn=39
- Fashionn=37
- Fashion & Style + Health & Wellnessn=35
- Food & Drink + Reviews & Recommendationsn=34
- Beauty & Personal Care + Food & Drinkn=33
- Business & Finance + Home & Livingn=33
- Health & Wellnessn=33
- Gamingn=31
- Beauty & Personal Care + Business & Financen=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.