TikTok data benchmark
TikTok creator benchmarks: Indonesia
In Indonesia, the median TikTok creator profile has 16,300 followers, 1.25% engagement, and 10,610 average views. This benchmark covers 5,556 eligible public profiles in Storika's creator dataset, checked November 2, 2026.
n=5,556 distinct creator profiles. Updated November 2, 2026.
Source: Storika's creator dataset. Country describes the profile's recorded location. Figures use the latest stored records, rather than a live platform check. The update date changes when the figures change materially.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,674 | 16,300 | 51,000 |
| Engagement rate | 0.24% | 1.25% | 15.40% |
| Average views | 1,300 | 10,610 | 90,035 |
Eligible categories in Indonesia
36 groups currently clear the 30-profile publication floor. Category counts below use each linked page's own update date.
- Beauty & Personal Caren=460
- Beauty & Personal Care + Fashion & Stylen=406
- Beauty (alternate tag)n=279
- Fashion & Style + Shoppingn=166
- Home & Livingn=154
- Beauty & Personal Care + Shoppingn=141
- Food & Drinkn=140
- Fashion & Stylen=129
- Beauty (alternate tag) + Beauty & Personal Caren=127
- Culture & Entertainment + Fashion & Stylen=115
- Culture & Entertainment + Travel & Tourismn=113
- Beauty & Personal Care + Home & Livingn=111
- Lifestylen=102
- Culture & Entertainmentn=97
- Food & Drink + Shoppingn=91
- Culture & Entertainment + Relationships & Familyn=84
- Fashion & Style + Home & Livingn=69
- Culture & Entertainment + Idols & Fandomn=66
- Beauty & Personal Care + Reviews & Recommendationsn=63
- Food & Drink + Home & Livingn=56
- Beauty (alternate tag) + Fashion (alternate tag)n=55
- Beauty & Personal Care + Health & Wellnessn=53
- Food & Drink + Travel & Tourismn=53
- Home & Living + Lifestylen=53
- Beauty (alternate tag) + Lifestylen=52
- Culture & Entertainment + Sports & Outdoorsn=52
- Home & Living + Misc.n=48
- Culture & Entertainment + Food & Drinkn=45
- Home & Living + Travel & Tourismn=39
- Beauty & Personal Care + Fashion & Style + Home & Livingn=37
- Culture & Entertainment + Gamingn=36
- Fashion (alternate tag) + Lifestylen=34
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=32
- Food & Drink + Reviews & Recommendationsn=31
- Travel & Tourismn=31
- Beauty & Personal Care + Culture & Entertainmentn=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.