TikTok data benchmark
TikTok creator benchmarks: Indonesia fashion & style + shopping
Among 166 eligible public TikTok creator profiles in Indonesia tagged Fashion & Style + Shopping, the median profile has 23,350 followers, 1.08% engagement, and 15,367 average views.
n=166 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,600 | 23,350 | 87,825 |
| Engagement rate | 0.10% | 1.08% | 9.68% |
| Average views | 2,170 | 15,367 | 94,357 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 460 | 16.3K | 0.77% | 5.6K |
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Food & Drink | 140 | 32K | 5.69% | 69.5K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
| Beauty (alternate tag) + Beauty & Personal Care | 127 | 19K | 0.43% | 3.8K |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.