TikTok data benchmark
India Culture & Entertainment TikTok creator benchmarks
Among 36 eligible public TikTok creator profiles in India tagged Culture & Entertainment, the median profile has 9,739 followers, 3.96% engagement, and 4,206 average views.
n=36 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,004 | 9,739 | 39,100 |
| Engagement rate | 0.78% | 3.96% | 13.09% |
| Average views | 515 | 4,206 | 107,919 |
Other categories in India
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 209 | 4.6K | 2.80% | 2.2K |
| Culture & Entertainment + Fashion & Style | 109 | 9.8K | 2.73% | 2.3K |
| Fashion & Style + Home & Living | 92 | 1.9K | 4.26% | 608 |
| Beauty & Personal Care | 87 | 8.3K | 4.40% | 14.5K |
| Beauty & Personal Care + Shopping | 66 | 10.1K | 0.44% | 569 |
| Home & Living | 60 | 1.6K | 5.24% | 651 |
| Fashion & Style + Shopping | 58 | 7.9K | 0.79% | 937 |
| Culture & Entertainment + Relationships & Family | 57 | 10.5K | 1.14% | 3.3K |
Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,493 | 13.7K | 1.15% | 8.8K |
| Japan | 431 | 13.1K | 8.94% | 63.5K |
| Philippines | 345 | 5.5K | 0.95% | 5.8K |
| Thailand | 242 | 23.1K | 8.28% | 66.4K |
| Mexico | 220 | 22.3K | 2.57% | 40.8K |
| South Korea | 163 | 14.5K | 5.60% | 45.7K |
| United Kingdom | 162 | 12.7K | 4.96% | 25.9K |
| Brazil | 138 | 9.6K | 3.89% | 18.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.