TikTok data benchmark
TikTok creator benchmarks: United States culture & entertainment
Among 2,300 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment, the median profile has 23,650 followers, 0.62% engagement, and 15,124 average views.
n=2,300 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,900 | 23,650 | 81,950 |
| Engagement rate | 0.19% | 0.62% | 4.89% |
| Average views | 1,661 | 15,124 | 105,083 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
Culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 334 | 31.6K | 11.93% | 109K |
| Thailand | 244 | 45.6K | 12.51% | 30.2K |
| Philippines | 223 | 11.6K | 1.07% | 176.6K |
| Mexico | 205 | 36.3K | 1.49% | 14.4K |
| United Kingdom | 162 | 36.9K | 3.32% | 15.2K |
| South Korea | 157 | 20.9K | 2.88% | 35.1K |
| Brazil | 106 | 27.4K | 4.14% | Not available |
| Russia | 105 | 48.5K | 0.33% | 30.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.