TikTok data benchmark
United States Culture & Entertainment TikTok creator benchmarks
Among 2,493 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment, the median profile has 13,700 followers, 1.15% engagement, and 8,757 average views.
n=2,493 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,045 | 13,700 | 49,200 |
| Engagement rate | 0.30% | 1.15% | 5.69% |
| Average views | 948 | 8,757 | 111,050 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 431 | 13.1K | 8.94% | 63.5K |
| Philippines | 345 | 5.5K | 0.95% | 5.8K |
| Thailand | 242 | 23.1K | 8.28% | 66.4K |
| Mexico | 220 | 22.3K | 2.57% | 40.8K |
| South Korea | 163 | 14.5K | 5.60% | 45.7K |
| United Kingdom | 162 | 12.7K | 4.96% | 25.9K |
| Brazil | 138 | 9.6K | 3.89% | 18.9K |
| Malaysia | 138 | 6.3K | 1.88% | 14.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.