TikTok data benchmark
Japan TikTok creator benchmarks
Across 8,834 eligible public TikTok creator profiles in Japan, the median profile has 10,800 followers, 5.91% engagement, and 44,654 average views.
n=8,834 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,108 | 10,800 | 41,900 |
| Engagement rate | 1.62% | 5.91% | 21.19% |
| Average views | 7,186 | 44,654 | 233,182 |
Eligible categories in Japan
52 groups currently clear the 30-profile publication floor.
- Culture & Entertainment + Fashion & Stylen=880
- Beauty & Personal Care + Fashion & Stylen=780
- Culture & Entertainmentn=431
- Fashion & Style + Shoppingn=429
- Culture & Entertainment + Idols & Fandomn=396
- Food & Drinkn=275
- Culture & Entertainment + Travel & Tourismn=262
- Culture & Entertainment + Sports & Outdoorsn=260
- Fashion & Stylen=187
- Culture & Entertainment + Food & Drinkn=175
- Petsn=171
- Food & Drink + Travel & Tourismn=168
- Culture & Entertainment + Relationships & Familyn=155
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=116
- Beauty & Personal Care + Shoppingn=114
- Beauty & Personal Caren=106
- Culture & Entertainment + Education & Learningn=89
- Culture & Entertainment + Gamingn=88
- Fashion & Style + Idols & Fandomn=87
- Culture & Entertainment + Webcomics & Animationn=82
- Culture & Entertainment + Fashion & Style + Idols & Fandomn=75
- Fashion & Style + Travel & Tourismn=71
- Fashion & Style + Home & Livingn=69
- Culture & Entertainment + Petsn=64
- Automotiven=60
- Beauty & Personal Care + Culture & Entertainmentn=59
- Beauty & Personal Care + Health & Wellnessn=59
- Food & Drink + Home & Livingn=57
- Food & Drink + Shoppingn=53
- Beautyn=48
- Culture & Entertainment + Events & Activitiesn=48
- Fashion & Style + Health & Wellnessn=47
- Culture & Entertainment + Fashion & Style + Food & Drinkn=44
- Fashion & Style + Sports & Outdoorsn=44
- Beauty & Personal Care + Home & Livingn=43
- Beauty + Beauty & Personal Caren=42
- Fashion & Style + Food & Drinkn=42
- Food & Drink + Health & Wellnessn=41
- Food & Drink + Reviews & Recommendationsn=40
- Sports & Outdoorsn=39
- Automotive + Culture & Entertainmentn=38
- Culture & Entertainment + Home & Livingn=35
- Beauty + Lifestylen=34
- Health & Wellnessn=34
- Home & Living + Shoppingn=33
- Culture & Entertainment + Fashion & Style + Travel & Tourismn=32
- Culture & Entertainment + Health & Wellnessn=32
- Culture & Entertainment + Shoppingn=31
- Food & Drink + Petsn=31
- AI & Technology + Culture & Entertainmentn=30
- Home & Livingn=30
- Travel & Tourismn=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.