TikTok data benchmark
TikTok creator benchmarks: Japan culture & entertainment + fashion & style
Among 685 eligible public TikTok creator profiles in Japan tagged Culture & Entertainment + Fashion & Style, the median profile has 32,400 followers, 6.29% engagement, and 64,648 average views.
n=685 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,800 | 32,400 | 91,700 |
| Engagement rate | 1.52% | 6.29% | 26.48% |
| Average views | 16,205 | 64,648 | 246,022 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
| Culture & Entertainment + Relationships & Family | 149 | 60.6K | 12.64% | 315.8K |
Culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,122 | 22.2K | 0.47% | 6.2K |
| South Korea | 380 | 36.2K | 2.81% | 35.9K |
| Thailand | 367 | 44.7K | 10.84% | 41.4K |
| Philippines | 245 | 36.8K | 1.77% | 43.6K |
| Mexico | 213 | 24.1K | 1.15% | 10.1K |
| United Kingdom | 162 | 32.3K | 3.71% | 43.1K |
| Brazil | 144 | 28.1K | 2.27% | 17.1K |
| Vietnam | 135 | 42.2K | 4.16% | 50.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.