TikTok data benchmark
Kenya Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Kenya tagged Beauty & Personal Care + Home & Living, the median profile has 1,962 followers, 3.76% engagement, and 1,094 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,350 | 1,962 | 10,275 |
| Engagement rate | 1.20% | 3.76% | 8.36% |
| Average views | 358 | 1,094 | 17,452 |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 80 | 3.4K | 4.62% | 3.1K |
| Beauty & Personal Care | 79 | 4.8K | 2.61% | 3.8K |
| Fashion & Style + Home & Living | 38 | 3.1K | 4.00% | 863 |
| Lifestyle | 35 | 1.3K | 1.47% | 567 |
| Home & Living | 34 | 2.3K | 4.08% | 1.6K |
| Beauty & Personal Care + Health & Wellness | 33 | 10K | 1.42% | 6.9K |
| Beauty & Personal Care + Shopping | 31 | 5.5K | 1.25% | 4.4K |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| Philippines | 379 | 2.3K | 1.19% | 3.1K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.