TikTok data benchmark
Kenya Fashion & Style + Home & Living TikTok creator benchmarks
Among 38 eligible public TikTok creator profiles in Kenya tagged Fashion & Style + Home & Living, the median profile has 3,095 followers, 4.00% engagement, and 863 average views.
n=38 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,389 | 3,095 | 5,631 |
| Engagement rate | 1.91% | 4.00% | 7.91% |
| Average views | 388 | 863 | 6,804 |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 80 | 3.4K | 4.62% | 3.1K |
| Beauty & Personal Care | 79 | 4.8K | 2.61% | 3.8K |
| Lifestyle | 35 | 1.3K | 1.47% | 567 |
| Home & Living | 34 | 2.3K | 4.08% | 1.6K |
| Beauty & Personal Care + Health & Wellness | 33 | 10K | 1.42% | 6.9K |
| Beauty & Personal Care + Home & Living | 32 | 2K | 3.76% | 1.1K |
| Beauty & Personal Care + Shopping | 31 | 5.5K | 1.25% | 4.4K |
Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,281 | 5.6K | 1.61% | 2.6K |
| Philippines | 303 | 1.8K | 1.23% | 2.2K |
| United Kingdom | 263 | 3.8K | 3.58% | 7.7K |
| Pakistan | 187 | 1.5K | 6.66% | 456 |
| Malaysia | 177 | 3.3K | 1.66% | 4K |
| Nigeria | 176 | 1.6K | 3.44% | 650 |
| Brazil | 159 | 4K | 2.94% | 2.2K |
| South Korea | 154 | 3.4K | 5.38% | 4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.