TikTok data benchmark
Kenya Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 31 eligible public TikTok creator profiles in Kenya tagged Beauty & Personal Care + Shopping, the median profile has 5,486 followers, 1.25% engagement, and 4,357 average views.
n=31 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,903 | 5,486 | 7,206 |
| Engagement rate | 0.58% | 1.25% | 6.91% |
| Average views | 391 | 4,357 | 37,881 |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 80 | 3.4K | 4.62% | 3.1K |
| Beauty & Personal Care | 79 | 4.8K | 2.61% | 3.8K |
| Fashion & Style + Home & Living | 38 | 3.1K | 4.00% | 863 |
| Lifestyle | 35 | 1.3K | 1.47% | 567 |
| Home & Living | 34 | 2.3K | 4.08% | 1.6K |
| Beauty & Personal Care + Health & Wellness | 33 | 10K | 1.42% | 6.9K |
| Beauty & Personal Care + Home & Living | 32 | 2K | 3.76% | 1.1K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.