TikTok data benchmark
Kenya Home & Living TikTok creator benchmarks
Among 34 eligible public TikTok creator profiles in Kenya tagged Home & Living, the median profile has 2,337 followers, 4.08% engagement, and 1,562 average views.
n=34 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,323 | 2,337 | 6,155 |
| Engagement rate | 1.33% | 4.08% | 10.01% |
| Average views | 367 | 1,562 | 13,832 |
Other categories in Kenya
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 80 | 3.4K | 4.62% | 3.1K |
| Beauty & Personal Care | 79 | 4.8K | 2.61% | 3.8K |
| Fashion & Style + Home & Living | 38 | 3.1K | 4.00% | 863 |
| Lifestyle | 35 | 1.3K | 1.47% | 567 |
| Beauty & Personal Care + Health & Wellness | 33 | 10K | 1.42% | 6.9K |
| Beauty & Personal Care + Home & Living | 32 | 2K | 3.76% | 1.1K |
| Beauty & Personal Care + Shopping | 31 | 5.5K | 1.25% | 4.4K |
Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,561 | 4.6K | 1.39% | 1.9K |
| Philippines | 389 | 2.3K | 0.98% | 2.3K |
| Malaysia | 361 | 3.5K | 1.25% | 4.8K |
| Brazil | 333 | 3.7K | 2.66% | 2.2K |
| Indonesia | 292 | 4.1K | 1.52% | 4.8K |
| Pakistan | 292 | 1.4K | 7.35% | 497 |
| United Kingdom | 215 | 3.9K | 3.70% | 7.1K |
| Nigeria | 117 | 1.4K | 2.50% | 600 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.